domingo, 21 de septiembre de 2008

Medios publicitarios se preparan para dar un “nocaut” durante la Explosión Creativa


Ángery Lozano / noticias@laverdad.com

El Centro de Convenciones Sambil de Maracaibo será el escenario en donde los "más duros" publicistas de Latinoamérica se congregarán para hacer posible una verdadera "Explosión Creativa". Catalogado como un show "sin precedente", en donde la originalidad, creatividad e innovación de ideas medirán sus fuerzas en una competencia que no permitirá "colgar los guantes", eslogan promocional del evento. El evento se consolida dentro del segmento publicitario y de mercadeo como el más importante de la industria.

Explosión Creativa es definido como una muestra especial que desde el 31 de octubre hasta el 1 de noviembre dará luces en la región de las mejores piezas audiovisuales, creadas por anunciantes, agencias, proveedores y medios de comunicación pertenecientes a la cúpula comercial publicitaria. Es así como estudiantes y profesionales relacionados con el medio podrán disfrutar de la proyección de comerciales, videos, campañas publicitarias y una serie de propuestas de canales de televisión que en conjunto con las conferencias de invitados de etiqueta nacional e internacional, lograrán en definitiva señalar las nuevas tendencias que se imponen en la temática de publicidad, marquetin y medio.

Durante esa edición se brindará al público una "extraordinaria exposición comercial" con 78 stands de dos mil metros de exposición. Carlos Sánchez, presidente de Global Evento, empresa responsable de la organización del show anual, expresó que Explosión Creativa llega como "un termómetro" que medirá la destacada creatividad del Zulia. La actividad persigue nutrir al gremio publicitario, a través de la interacción y fusión de ideas, es así como se fortalecen los nuevos conceptos y se brinda la proyección necesaria a las novedosas propuestas, y en especial se logra dar promoción a la capacidad creativa para ofrecer un evento creativo e innovador que contribuya al desarrollo de la industria publicitaria de la región. "La función del encuentro anual se configura como un ranquin de agencias publicitarias", sentenció Sánchez.

Los más "duros de Latinoamérica" tendrán la oportunidad de interactuar con el mercado marabino a través de creativos e ingeniosos stands que buscan promocionar y presentar lo mejor de sus productos. Según Francisco León, presidente de la Feap, la meta para este año apunta a un aproximado de 700 visitantes, destacó que durante la recién exposición en Caracas se logró un "rotundo éxito" comparado con la edición 2007, de esta manera alega que en el caso del Zulia las predicciones apuntan a superar todas las expectativas por tratarse de una región activista en la dinámica de propuestas novedosas.

León informó que se esperan la asistencia de siete ponentes, sin embargo, se espera la confirmación de otro posible expositor. El evento dará apertura a la feria de La Chinita.

miércoles, 2 de julio de 2008

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sábado, 28 de junio de 2008

lunes, 16 de junio de 2008

Developing 21st Century Skills


Dear Friends!

Myblog is not meant for entertainment, but it is informative, so if u are interested to learn some thing about science and technology, pls. go through this.

After a long gap I am coming to write blogs, and all these days I am busy with my classes as well as writing books on “values of teachers”.

Me working as Asst.Professor in Education and in computer science, wish to give a
valuable information about science and technology, which will be useful for students studying post-graduation, and research scholars, and here with I don’t want to give any unnecessary information and I don’t want to waste our valuable time by writing poems and poetry etc..

just go through all my blogs, consists of technical and informative issues, and if u have any doubt regarding any thing kindly ask me by posting a message, or to my Email, whenever it is needed.

I welcome u in this regard. The reason behind writing blogs on science and technology is, my only friend recently asked me to learn computer knowledge and I took that as easy, since I don’t have sufficient time to spend on that. And it is not easy to learn on chat. Now I think on that and I wish to make everyone to learn that knowledge...


Now Let us discuss about…..

Developing 21st Century Skills: (Among students)

As we are aware of that Globalization and advancements in technology are driving changes in the social, technological, economical, environmental and politial landscapes at a rate and magnitude that is too great, and too multiple to ignore.

Dear friends, as society changes, the skills that students need to be successful in life also change. Basic literacy of reading, writing and mathematics are no longer sufficient. Our students need to master those basic skills as well as read critically, write persuasively, think and reason logically, and solve complex problems. A successful student must also be adopting at managing information-finding, evaluating, and applying new content understanding with great flexibility.


They must be equipped with skills and perspectives designed to help them anticipate change and plan accordingly.


This will equip them to thrive in a world characterized by rapid continuous change. A simple question to ask is “how has the world of a child changed in the last 150 years?” and the answer is, “it is hard to imagine any way in which it hasn’t challenged!. But if u looks at school today versus 100 years ago, it is more similar than dissimilar.”



There is a profound gap between the knowledge and skills most students acquire in school and those required in today’s world and technology-infused workplaces. The technology that has become so pervasive in our daily lives is still outside our comfort zone in the school environment. The challenge is to overcome traditional ways, and change pedagogical practices in ways that reflect the changing social, political and economic landscape in which 21st century students will learn..


In order to thrive in a digital economy, students will need digital age proficiencies. It is important for the educational system to make parallel changes in order to fulfill its objectives, namely the preparation of students for the world beyond the classroom. Therefore, the educational system must understand and embrace the 21st century skills within the context of rigorous academic standards. Schools, just like businesses, industries and families, must adapt to these changes and “bridge the gap between how students live and how they learn”. Accelerating technological change, rapidly accumulating knowledge, increasing global competition and rising workforce capabilities around the world make 21st century skills essential.


The following is a list of 21st century skills, which allows students to prepare for careers, requiring them to acquire new knowledge, learn new technologies, rapidly process information, make decisions and communicate in a global and diverse society.
Information and communicatiion skills

In these there are four types of skills


1. Information and media literacy skills:- Analysing, accessing, managing,
integrating, evaluating and creating information in a variety of forms and
media. Understanding the role of media in society.



2. Communication skills: - understanding, managing and creating effective oral, written and multimedia communication in a variety of forms and contexts.



Thinking and problem-solving skills


In these there are three types of skills

1.
Critical thinking and systems thinking:-Exercising sound reasoning in understanding and making complex choices, understanding the interconnections among systems

2.
Problem identification, formulation and solution:-

Ability to frame, analyse and solve problems.

3.
Creativity and intellectual curiosity:- Developing, implementing and communicating
new ideas to others, staying open and responsive to new and diverse
perspectives.

Interpersonal and self – directional skills


In these there are four types of skills should be developed.

1. Interpersonal and collaborative skills:- Demonstrating teamwork and leadership; adapting to varied roles and responsibilities; working productively with others; exercising empathy; respecting diverse perspectives.


2. Self-direction:- Monitoring one’s own understanding and learning needs, locating appropriate resources, transferring learning from one domain to another.



3. Accountability and Adaptability:- Exercising personal responsibility and flexibility in personal workplace and community contexts; setting and meeting high standards and goals for oneself and others; tolerating ambiguity.



4. Social responsibility:-
Acting responsibility with the interests of the larger community in mind, demonstrating ethical behaviour in personal, work place and community contexts..


There is a need for students to develop learning skills that enable them to think critically, analyse information, communicate, collaborate, and problem-solve, and the realize the essential role that technology plays in realizing these learning skills in today’ knowledge-based society. Representative of the ICT literacy skills are the following six arenas critical to student’s success in the workplace..

Communicate Effectively:


Students must have a range of skills to express themselves not only through paper and
pencil, but also audio, video, animation, design software as well as a host of new environments..( Ex. Email, websites, message boards, blogs, streaming
media, etc..)

Analyse and interpret data:


Studentsmust have the ability to crunch, compare, and choose among the glut of data now available web-based and other electronic formats..

Understand computational modeling:


Students must possess an understanding of the power, limitations, and underlying assumptions of various data representation systems, such as computational models and simulations, which are increasingly driving a wide-range of disciplines.

Manage and priorities tasks:


Students must be able to manage the multi-tasking, selection, and prioritizing across
technology applications that allow them to move fluidly among teams, assignments and communities of practice..

Engage in problem solving:


Students must have an understanding of how to apply what they know and can do to new situations.

Ensure security and safety:


Students must know and use strategies to acknowledge, identity, and negotiate 21st
century risks.


Looking into the role and importance of 21st century skills in the present world, it becomes vital for colleges of education to incorporate 21stst century skills in their curriculum so that future teachers are equipped with skills and strategies to promote 21st century skills among students

jueves, 12 de junio de 2008

Thomas Friedman: MIT Milestone Celebration | Keynote Address



Thomas Friedman, columnist at The New York Times.

More about this event: http://ocw.mit.edu/OcwWeb/web/about/m...

License: Creative Commons BY-NC-SA
More information at http://ocw.mit.edu/terms
More courses at http://ocw.mit.edu

Thomas Friedman: La tierra es plana

Thomas L. Friedman, author of The World is Flat and columnist at The New York Times, discusses the year in foreign policy.

lunes, 9 de junio de 2008

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